The term PPC stands for “pay-per-click,” which refers to online advertising where advertisers pay for each click on their ads. Social media advertising and search engine advertising typically use this method. They bid on keywords or phrases they believe their target audience will search for, and their ads appear in search results or on social media platforms. A PPC campaign can effectively drive targeted traffic to a website and generate leads or sales.
Benefits of pay per click.
There are several benefits of using pay-per-click (PPC) advertising:
Quick results: PPC advertising can start driving targeted traffic to your website almost immediately, making it a great option if you need to generate leads or sales quickly.
Targeted audience: Ensure your ads reach the people most likely to be interested in your product or service by targeting specific keywords and demographics.
Measurable results: With PPC advertising, you can track and measure the performance of your ads, allowing you to make informed decisions about your advertising budget.
Cost-effective: PPC advertising can be more cost-effective than traditional forms of advertising, as you only pay when someone clicks on your ad.
Flexible: PPC advertising can be used as a short-term campaign or as a long-term strategy, and you can adjust your budget and targeting as needed.
Brand visibility: PPC ads can help increase brand visibility and awareness, leading to more organic traffic.
Provides Competitive Edge: PPC advertising can help you stay competitive in your industry by keeping your ads visible even when your competitors are out of budget.
How does PPC work?
PPC advertising involves.
- Selecting a campaign type based on your objective.
- adjusting settings and targeting.
- setting a budget and bidding strategy
- creating an ad and inputting a destination URL.
Where and when your ad is displayed, and the cost per click is determined by the platform’s algorithm, considering your budget, bid, campaign settings, AD quality and relevance.
To be successful with PPC, it is important to create relevant and trustworthy campaigns, as this will lead to better ad positioning and lower costs.
Who should use PPC?
PPC advertising can be beneficial for a variety of businesses and organizations, including:
- E-commerce
- Service-based businesses
- B2B companies
- Local businesses
- Start-ups
- Non-profit organizations
A PPC campaign can be helpful for any business or organization looking to drive traffic to their website and generate leads or sales. However, PPC is not the only solution, and it is important to take the audience and business goals into consideration before you begin using PPC.
Main Platforms
Google Ads
Google Ads is one of the most widely used platforms for PPC advertisement. It allows businesses to create ads that appear on Google’s search engine and other Google properties. When a search is conducted, Google selects a group of ads to display on the results page. These ads are selected based on factors such as quality, keywords relevance, ad campaigns, and the number of bids for the keywords.
Microsoft Advertising
The Microsoft Advertising platform displays ads on the Microsoft and Yahoo networks, as well as on Search Partners. Ads are primarily based on keywords. By the end of 2017, Microsoft Advertising had 137 million unique desktop searchers on the Bing Network, and Microsoft advertising is similar to Google Ads.
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