CATEGORY: Design & Development
SOFTWARE: WordPress, Figma
SERVICES: UI/UX Design, Web Development
01. The Challenge
WWithout trying to generalize things, we can often see headstrong gym and fitness club owners trying to make it without a gym website.
Oftentimes, they think that their social media pages are a great substitute, other times, they simply aren’t that tech-savvy and think that owning/running/building a website would be too complicated and costly. And the biggest problem is the fact that they often realize all this a bit too late when they’ve already been gobbled up by their competition both online and offline.
In today’s day and age, most people will use the internet to make a purchase decision, create a subscription (or, in this case, look for a gym membership). Having that in mind, running a gym without proper web presence is simply foolish.
02. The Solution
We can argue about this all day, but most developers and digital marketers will agree that the single best way to convert quality leads is through a site. Landing pages, forms, and CTAs are all valuable tools that will help you guide your visitors from your website into your training facility.
Also, your website can easily get in front of your target audience easily with a strategic search engine marketing program. When you are driving relevant organic and paid traffic to your website, it becomes a lot easier to get highly interested, motivated, prospective members.
And the day came when the risk to remain tight in a bud
was more painful than the risk it took to blossom.– BILLI REUSS
03. The Result
Apart from that, if you’re really serious about your training facility, you will also treat it like a business, continuously trying to bring out the best from you, your trainers, and from your gym. Adding a website to your business arsenal will also enable you to have a more professional overall look, i.e. to build credibility and legitimacy. After all, nowadays, people (and your potential business partners) will expect a website from you and when they can’t find one, they might start to question the legitimacy of your gym.